One idea, executed completely
The reflex answer to 'make it immersive' is more: more motion, more 3D, more everything. It's usually the wrong answer.
A single idea, carried from positioning through motion, reads as deliberate. Everything present earns its place. The space between elements is as designed as the elements.
That's not minimalism as a style. It's minimalism as an argument about how we think.
Keep reading
All writing↗