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One idea, executed completely

The reflex answer to 'make it immersive' is more: more motion, more 3D, more everything. It's usually the wrong answer.

A single idea, carried from positioning through motion, reads as deliberate. Everything present earns its place. The space between elements is as designed as the elements.

That's not minimalism as a style. It's minimalism as an argument about how we think.

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